Rani Sitaram is the Director and co-founder of East Coast Media / Movietech. Rani is a Producer who also focusses on Strategy, New Business, Quality Assurance and Project Management for the organisation. She is involved with content production of the OpenAirTV Channel which gives a voice to programmes focusing on Disability, Human Rights, Gender Equity and Green Technologies.
Rani, together with her business partner has created a company culture of media industry redress and development, lobbying to government to create change accredited and accessible media training. She project managed the first integrated Film and Television Production Learnership for Learners with Disabilities creating access to further education for the marginalized sector.
Rani has her Master’s in Business Administration through the Business School Netherlands and is a NUFFIC Fellow. She also acts on the Panel of the National Film and Video Foundation. Rani was twice nominated Woman of the Year and won Cosmopolitans Awesome Woman Award for her work in redress and development within the Film, Television and Media Sector.
Co-Founder and Managing Director at East Coast Media
Sitaram was among the first non-white cameraman/directors employed by the South African broadcasting Corporation (SABC) during the Presidency of Nelson Mandela and won several NTVA (National Television and Video Association) awards.
Having grown up as a school anti-apartheid activist in the 1980s, Sitaram recognised the need for media and technology in the development of democracy as well as the development of self-identity via film and digital technology, and hence founded East Coast Media as a media content creator and professional and accredited training solutions provider. To date, students of Movietech Film & Television College (a division of East Coast Media) work for broadcasters in South Africa and globally including SABC, eTV, eNCA, DSTV, BBC.
“We have the best short programmes in film / tv on the continent of Africa. In South Africa and Africa, people need to acquire skills and jobs fast, hence the practical skills taught must be broad, and be able to lead to employment and opportunities in a short space of time, rather than take several years of theoretical training.”
In terms of content creation, Sitaram is moving ahead with feature film development, focusing on indigenous South African/African content for a global market. ‘’The success of Black Panther has shown that the world is hungry for authentic new voices and images”.